China's inkjet printer industry will usher in its own spring

Release time:2023-07-19

After counting the development process of China's inkjet printer industry, since the French Marken-Imaz Company entered the Chinese market in the late 1980 s, international companies, such as the American Vedetejet Company, the British Domino Company, the British Wiley Company, the British Lingxin Company, the German Yibi Company and the Japanese Hitachi Company, have poured in one after another. The business volume in China has been rising, and many offices have been gradually established in various places, some have set up factory assembly equipment in China. It can be said that China's opening up has ushered in rapid development of these companies.

As these foreign companies have laid advanced computer inkjet printer production, sales, and after-sales service systems in China, the products have become necessary equipment on the production lines of food, medicine, beer, and beverages. They have continuously improved the operation mode of the inkjet printer. Now they have all developed full-screen Chinese display, and some have also developed program software in Chinese culture.

With the gradual improvement of the domestic economy, the inkjet printer industry also ushered in its own spring. But the current domestic inkjet printer market or outside the majority of products. It is reported that the market share of foreign inkjet printer brands has exceeded 80%, while that of domestic brands is only about 20%.

1. suitable for local new products to accelerate the pace of research and development

The inkjet printer is mainly concentrated in the fast-moving consumer goods industries such as medicine, food, beverages, beer, and mineral water, but it has also begun to develop into industries such as wires and cables, cigarettes, snacks, batteries, and so on. In addition to the function of the inkjet printer, it can also track potential problems and prevent counterfeiting. It can be said that the food industry is the largest market for inkjet printers.

The current inkjet printer can be divided into two categories: ink inkjet printer and laser inkjet printer. Ink jet printer product development early, the price is relatively cheap laser machine, still dominate the market. Ink inkjet printer is divided into continuous ink jet and instruction jet according to the principle. According to the font size, it is divided into small font and large font. According to the printing speed, it is divided into ultra-high speed, high speed, standard speed and slow speed. Press the power source to divide the external air source (compressed air from the outside) and the internal air source (from the built-in gear pump).

2. upgrade products, laser inkjet printer squeeze ink inkjet printer market

It is understood that last year, the laser printer became a new bright spot in the market. Because the laser inkjet printer prints a permanent mark that cannot be erased, this permanent mark can help identify a specific product. The counterfeit looks very similar to the genuine product, but because there is no laser inkjet, it is very easy to be identified. Therefore, the laser inkjet printer has an effective anti-counterfeiting function.

3. Localization Development Seeks New Breakthrough

There are very few domestic inkjet printer companies on a large scale. In the face of mature product competition from foreign companies such as the United States, Britain, and France, we can no longer find other advantages except for cheap prices. In today's global competition environment, domestic production is not so important. Don't these big-name foreign companies also set up factories in China? How to develop and innovate is the main problem facing the new century.

In terms of product quality, it requires low equipment maintenance rate, fast printing speed, many contents, easy automatic cleaning, and the simpler the operation requirements, the better. These problems have become the problems that global inkjet printer enterprises should start to solve.

In view of China's huge market, major companies firmly grasp the cultural issues of the interface, how to make software programs, touch screens and other operations clearer and easier to master, who can take the lead in solving this thorny problem conveniently, and the development of localization will be more rapid.